Good morning, Boston Celtics fans! Welcome to Thursday!
We’re a little over a week away until the start of the FIBA World Cup, so I’ll be ramping up our coverage of Team USA here today. Look for that . . . right after I dish out these links!
NBA Commissioner Adam Silver spoke to the media yesterday about the NBA’s commitment to our armed forces:
Roughly 10 years ago, through [Coach Mike Krzyzewski], USA Basketball began a Hoops for Troops program with our United States Military. [The] General and Coach K have both West Point and Duke University in common, and then over time that Hoops for Troops program was brought to the NBA and has turned into a commitment to service in which the NBA has partnered with our military, all 30 teams, to perform community service in our communities throughout the league.
All 30 teams are now involved in it, and in fact, around Veterans Day this season, all of our teams have commitments to work together with military bases in their communities.
I like to think that this partnership — and that’s what it is, is a partnership — brings together members of the best military in the world with members of the best basketball teams in the world.
One of the things I have always enjoyed about the NBA is its commitment to communities and, in this instance, our troops. Good stuff, Commish!
The next time players allow a lockout to occur in the NBA, remember endorsement deals such as the one Under Armour has made to Oklahoma City’s Kevin Durant:
Kevin Durant’s reps reportedly informed Nike that they have an offer worth between $265M to $285M from Under Armour http://t.co/GLThrrVTaa
— Bleacher Report (@BleacherReport) August 20, 2014
Under Armour is reportedly seeking to outbid Nike in the race to secure Oklahoma City Thunder superstar Kevin Durant to a massive endorsement deal. . .
No matter what he decides for the next phase of his career, Durant’s impending endorsement deal will lock him in as he approaches his prime. Just 25 years old, his best days are still ahead of him as a player. Now he is taking his endorsement ceiling to new heights.
That’s an awful lot of money to pay someone just to wear your stuff. I’m not going to hop on my soap box this morning – I’ll just leave you with those numbers swirling around your brain.
I know I said I will provide coverage of Team USA later this morning, but I figured I would toss in this discussion of Derrick Rose’s sitting out last night in these links just to whet your appetite!
Finally, here’s your Boston Celtics link of the day: why you should be looking forward to seeing Evan Turner wearing the Boston Celtics’ jersey this season.
Tags: Boston Celtics