Sep 28, 2012; Waltham, MA, USA; The Boston Celtic logo on the hardwood floor during the media day at the Celtics training facility. Mandatory Credit: Greg M. Cooper-USA TODAY Sports

SportTechie NBA Digital Series Takes Look At The Boston Celtics


Afternoon, Boston Celtics fans!

I just wanted to share a website which may be of interest to you all: SportTechie.

SportTechie has a great new series on how NBA teams leverage digital media to reach fans and enhance their brands. See below for a preview about how the Boston Celtics are using digital strategy. Then head over to SportTechie to read the entire write-up!

Brad Stevens may very well be a coach on the rise in the NBA, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available.

Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the Boston Celtics. Stay tuned to SportTechie this month for ongoing coverage of the #NBADigitalSeries.

If you are a fan of technology, and want to know how professional sports franchises such as the Boston Celtics are utilizing technology to change the game, you have to check out SportTechie!

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