Jaylen Brown’s sponsorship with Donda Sports officially dissolved yesterday following the string of Anti-Semitic comments from the founder, and rapper, Kanye West. The Boston Celtics forward had signed a deal with the celeb’s sports agency back in March of this year.
The disgruntled hip-hop artist made rash remarks and even a threat on his Instagram story saying he vowed to go “death con 3 on all the Jews”. He would go on to issue a half-hearted apology there, where he said only “Jews that wronged him”.
Brown will join the likes of Aaron Donald of the LA Rams, Adidas, Sketchers, the Gap, and many more who have chosen to disassociate with Ye over the last week or so. There was a glimpse of confusion in the Celtics community when the All-Star chose to initially remain with Donda Sports two days ago.
The star went on to condemn and not condone the rapper’s racist comments, but at the time seemed content to remain firm as a measure of business with the agency. The inaction of not removing himself from association with Kanye created a frenzy of speculation on Brown’s integrity and character as a person.
The 6-foot-6 Boston Celtics forward would take to the Twittersphere to issue an official statement you see below announcing his departure from Donda.
Boston Celtics star Jaylen Brown initially hesitated before leaving Donda Sports
Sure enough, given some time to step back and reflect 24 hours after his initial response, Jaylen Brown made the right decision to disassociate himself from the Donda Brand, Antonio Brown, and Kanye West. We often hold these athletes in this superhero light and forget that they are humans who take time to process decision-making and reactions.
He is still the same lovable, social justice warrior and uses his platform to enact positive change in the community. Let’s not use an initial lapse of judgment to define who Brown is as a person.