Sunday night in the "City of Brotherly Love," the Boston Celtics took a commanding 3-1 series lead over the Philadelphia 76ers. After their 128-96 win in Game 4 of this first-round rivalry clash, Jaylen Brown met with the media in the visitors' locker room. The last question he fielded was about Baylor Scheierman. That's when the former Finals MVP shared the team's nickname for the second-year wing.
"Baylor has been big time. [We] call him 'Big Shot Bob' around here. [He] just makes timely plays," conveyed Brown. "His development has been great as well. It's kind of like, sometimes, it's falling under the radar, with all the other guys that we have. But Baylor has been very significant for our success. And tonight was an example of, like, just in his minutes, he just won, you know, every little play, and on top of that, made some big shots. So, [a] big, big-time game from Baylor."
His flattering comments about Scheierman's second-year evolution are flattering and truthful. But back to that nickname.
What is the origin story behind Scheierman's moniker?
"I mean, he's got the mullet. I don't know. That's what he calls himself," revealed Brown. I'm just being a good friend."
This author was surprised to learn of those roots. It had more to do with a mullet? Seven-time NBA champion Robert Horry wasn't the inspiration behind it? The 16-year NBA forward gained that tag through his propensity to knock down clutch shots.
The shocking truth behind its inception didn't slow the news of the nickname from reverberating around social media and the Celtics' fan base.
A day later, on X -- the artist formerly known as Twitter -- Scheierman did his best to debunk Brown's revelation. He stated matter-of-factly that he has never been called "Big Shot Bob," nor has he asked his teammates to refer to him as that.
JB is my guy but I gotta shut this one down lol. I’ve never been called nor called myself this once 😭😭! Appreciate the love though JB 🫡 https://t.co/38CsYTnoU6
— Baylor Scheierman (@playforhim3) April 27, 2026
Tuesday, hours before Game 5 tipped off at TD Garden, the former Creighton star had his chance to address nickname gate from the Auerbach Center podium.
The first question that came his way was regarding his sobriquet and what the deal with it was.
"You tell me," said Scheierman, who sounded as up to speed on the situation as those who aren't in the Celtics' locker room. "I [have] got no idea. I'm just along for the ride."
Does he like the "Big Shot Bob" nickname?
"No comment," he replied. "I didn't come up with it. It's not my, you know -- it is what it is."
While one may think the story ends there, Hugo Gonzalez told this author, "He's got to take accountability. If he (has) got a mullet, and we call him 'Big Shot Bob,' he (has) got to take that."
Has Gonzalez ever called Scheierman "Big Shot Bob?"
"Yes."
This author has a sneaking suspicion that the Celtics' second-year wing is telling the truth. That this is a clever bit by Brown, one that isn't rooted in fiction. However, even so, Scheierman's nickname, even if it didn't exist before Brown met with the media after Sunday's win, is quickly gaining legitimacy. It may not have been real before, but the tides are changing.
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