Monday, Jaylen Brown earned Eastern Conference Player of the Week honors for the second time this month. The Boston Celtics' star wing stuffed the stat sheet while helping his team go 2-1 last week. The former NBA Finals MVP averaged 32.7 points, 6.3 rebounds, 3.3 assists, and 1.7 steals. Brown buried 42.9 percent of the 4.7 threes he hoisted. He knocked down 55.9 percent of his shots from the field, demonstrating exemplary efficiency.
Winning Eastern Conference Player of the Week twice in December makes the four-time All-Star a clear favorite for Player of the Month.
Brown has been on a tear lately. He has scored at least 30 points in nine straight games. That matches Larry Bird's record for the longest such streak in franchise history.
During that stretch, he is shooting 54.1 percent from the field. That includes converting on 42.2 percent of his 5.0 three-point attempts. He's putting 32.7 points on the board per contest during this red-hot run.
Jaylen Brown's ranking after initial All-Star Game fan voting
Monday also revealed the results of the first round of fan voting for the NBA All-Star Game. Fans account for 50 percent of the total vote. NBA players have a 25 percent say. A media panel possesses the other 25 percent who are responsible for selecting the five starters from each conference.
Luka Dončić and Giannis Antetokounmpo lead their conferences in the first fan returns in NBA All-Star Voting 2026.
— NBA Communications (@NBAPR) December 29, 2025
Fans (50% of the vote) join NBA players (25%) and a media panel (25%) in selecting five players in each conference honored as starters.
Next fan update: 1/6. pic.twitter.com/pHykl9yhTE
Brown placed sixth among those in the Eastern Conference in the initial returns from the fan voting. The top five, in order, are Giannis Antetokounmpo, Tyrese Maxey, Jalen Brunson, Cade Cunningham, and Donovan Mitchell. The next update on fan voting results will be on Jan. 6.
Celtics fans have every right to believe Brown deserved to rank in the top five. However, with this being a fan vote, perhaps that reveals the need for more participation from Boston's base.
The former All-NBA Second Team selection is thriving with his long-awaited opportunity to shoulder more responsibility this season. He is averaging 29.7 points on 50.6 percent shooting. He's also snagging 6.3 rebounds per game, dishing out 4.8 assists, and 1.1 steals.
That speaks to Brown's ability to act as a rising tide that lifts all boats. He isn't hogging this opportunity, hijacking it just to showcase what he can do as a scorer. Instead, he is empowering his teammates and consistently making the correct read. His downhill attacks consistently create quality chances for those sharing the floor with him.
Brown's play has even earned him a spot on NBA.com's MVP ladder. Even if he has to come off the bench in the All-Star Game, what he's doing this season is recognized around the league. It's also translating to the Celtics sitting third in the Eastern Conference, sparking questions of how far they can go if Jayson Tatum returns this season.