Why Boston Celtics fans should already love team’s new assistant coach

The Boston Celtics bolstered their coaching staff with the hiring of Sam Cassell last month — and the decision was a great one for the Cs, as Cassell was on the 2008 championship team. Cassell also brings a unique style that comes from the tough 90s generation of the NBA.

In a recent story from Heavy’s Steve Bulpett, Cassell had multiple comments that should make Celtics fans ecstatic about his arrival.

The first comment that Cassell made that should excite Boston Celtics fans is that he is very truthful with the players and that he is a great listener. These two skills are so crucial in today’s NBA, as star players need to be coddled more than ever before. The fact that Cassell will be able to listen and be truthful with Jayson Tatum and Jaylen Brown will be important for their development.

The listening and truthful style of Cassell will be similar to Ime Udoka back in the 2022 season. Udoka’s honest and tough mentality was crucial to the Celtic’s NBA Finals run that season, and he unlocked something with Tatum and Brown. If Cassell can tap into what Udoka did with Tatum and Brown, the Boston Celtics are going to be special next season.

Sam Cassell understands the assignment as a Boston Celtics assistant

The other comment that Cassell made that is awesome to see is about how passionate Celtics fans are and how they want to root for passionate players. I think this is a great statement from Cassell, and it shows how he understands Boston.

Cassell realizes that the C’s performance in the playoffs was unacceptable and that the players did not play with the necessary passion to win a title. Celtics fans should be ecstatic with this statement because it shows that Cassell will hold the players to a high standard.

Ultimately, it will be interesting to see the impact that Cassell has on the team this season and if it leads to Banner 18.