Boston Celtics fans have watched Jayson Tatum grow up and mature throughout his six-year career. Fans have seen Tatum enter different career stages as he reached superstar status.
Now Tatum is reaching a new status: a prominent figure in pop culture.
Tatum recently attended a Fourth of July party at Michael Rubin’s house in the Hamptons. Rubin is the CEO of Fanatics, and he has connections to several top celebrities. The fact that Tatum was present at the party, which featured legends such as Tom Brady, Jay-Z, and Beyonce, shows how far Tatum has come as a figure in pop culture.
When you look back and examine Tatum’s rise to fame, it is impressive. Tatum has been active in endorsement deals and has constantly been in commercials throughout his career. Combine that with Tatum signing with Jordan Brand, and you have the makings of a prominent pop culture figure.
Currently, Tatum has been featured in commercials for Gatorade, Ruffles, and Subway. He has established himself as one of the top players in the NBA, and the rest of the famous world is taking notice. A photo that I think is worth highlighting from the Rubin party is one of Tatum, Brady, and Odell Beckham Jr.
Jayson Tatum has transcended the Boston Celtics and the NBA
The part that is worth noting is Tatum with Brady; the greatest player in NFL history (and Boston sports history) with the current face of Boston sports. These photos are important because they highlight how far Tatum has come in such a short period of time.
A key thing that I would like to see Tatum start to take away from these parties is to absorb as much information as possible. With all the talent and greatness at his disposal, Tatum should soak everything in because he could be the one giving the legendary advice in the future.
Ultimately, this will become the new normal for Tatum as the Boston Celtics superstar is now an established pop culture figure.